why is your tag line “write from the heart?”
I believe that many people who are in business forget that their customers are human beings first, consumers second. We humans respond to stories that generate an emotion, whether it’s done through the spoken word, visually through art or video, or in writing.
Do you want your customers to be angry or excited? Frustrated or happy? Your message is what connects them to your offerings. Wouldn’t you rather they connected through their hearts, with excitement, joy, and motivation?
why did you spend two years as a career coach?
I was feeling disillusioned and burned out from living life on other people’s terms. While I made a good living from my former full-time job, I had a hellish commute (4 hours per day). To compound matters, the department was reorganized and many of my friends and colleagues were let go or left. Those who remained were deeply demoralized. I began experiencing psychosomatic issues due to the stress I was under. The writing was on the wall that I needed to be doing something else.
The idea of coaching came from the life coach I hired. I had spent the last 7 years unraveling my confusion about life, what I was doing with myself, and why I often felt like I didn’t deserve to be happy. I yearned to find a career that would allow me to work on my own terms, with the freedom and flexibility to be home more, and with a bigger portion of my day dedicated to the things I loved, not to the things I merely was tolerating with little joy.
I got certified as a coach and gave it a try. I had some wonderful clients who made it all worth while. I loved seeing them succeed in their careers. There’s no joy like helping people to push through their own self-doubts and self-imposed limitations. I also really loved working from home where my husband also works as a freelance ghostwriter.
why the switch back to communications?
I loved coaching. I grew enormously both spiritually and professionally. I learned a lot about a lot of things. But the income was sporadic and I had blown through my savings. I needed to find something more stable and dependable.
Coaching is not for everyone. As a newcomer to the field, I often felt out of my element. It is (or can be) a lonely profession. I like working with teams and using my writing and creative skills to help others succeed with their business. I like being associated with groups of people, especially those who are doing great things to help people, to help the planet. I do believe I’m here to be of service to the world. To help them be happier and more whole people.
I did some temp work for a non-profit for a few months as a community engagement specialist, and while I loved the organization’s mission, I felt limited in what I could do to make a difference. The impact I want to leave on the world is much more than what I can do through one organization alone. I was also not using all the tools in my tool belt and yearned to be challenged.