Advertising executives and copywriters all know that most purchasing decisions are based on emotions. The most successful ads work because they appeal to our desires, our fears, and sense of security (or lack thereof). You buy the thing being advertised, because you believe it will make you more wealthy, save you money, give you better health, advance your career, reduce your fear, entertain you, and so forth. These are important decisions that have thoughts and feelings behind them. Advertisers try to hook into those.
Stories are how we connect to others. When we’re truthful and have an authentic reason for telling our stories, we resonate with the right people.
If you think I’m the right person, with the right amount of experience, interests, voice, insight, and skills to help you connect with your audience in a meaningful way, then let’s find a way to work together. I’d love to help you.