Do it your way

Advertising executives and copywriters all know that most purchasing decisions are based on emotions. The most successful ads work because they appeal to our desires, our fears, and sense of security (or lack thereof). You buy the thing being advertised, because you believe it will make you more wealthy, save you money, give you better health, advance your career, reduce your fear, entertain you, and so forth. These are important decisions that have thoughts and feelings behind them. Advertisers try to hook into those.

Out of stillness flows infinity

How about in the next weeks, with the spring coming just around the corner, you give yourself permission to say no. No more collecting. No more looking outside yourself for answers. Of course, there will always be things that come through, how can it not? But you don’t need to seek them out. You can either allow them in or say no. Enough. Get down to basics.

Good or bad content?

After deciding to put my coaching practice aside and focus more on my writing, I updated the content on my website. I wondered (in light of what that YouTube content expert was talking about) if I should also “fix” my blog. After all, I was no longer trying to reach people who were going through transition. I was now trying to reach people who wanted help with their online content.

Silence

When I read those diary entries now, the ones I wrote as a teenager and a young adult, I barely recognize myself. How could I have been so simple minded? How could I have been so out of touch with reality? The answer is clear to me now. The diary allowed me to cocoon myself, to protect myself against the harsher world. But it also prevented me from growing.

Know yourself and be true

The heart is so often left out of the equation in business, marketing and communications. We simply tell people what we want them to hear. Not what they want to hear, and not how they want to hear it. To know what they care about, you have to connect. And to connect, you have to be truthful, vulnerable, and real.

Why I write

Since around age 10, I wanted to be a writer. Even so, I thought I had nothing of interest to write about (which, of course, wasn't true). Rather than share my writing, I kept it all in diaries (journals). After returning to the US from a nine-year experience of living in Europe (in a tiny country called The Netherlands), I went to college and then grad school to earn degrees in English and Creative Writing. I still doubted myself as a writer.

From the heart

I’ve been listening more to what I call my second voice: the one of compassion. My primary voice, the one that does most of the talking internally, is generally filled with criticism and harsh comparing. I no longer want to use or listen to that voice. I’m done with creating guilt and then acting from that emotion. I’d rather act from love and caring about myself and others.