All tagged business

When you have nothing to say

It happens quite frequently that I get to that time in the week when I think about writing my next blog post and my mind goes blank. I have nothing at all to say. That’s ok. And maybe I actually do. One’s mind is constantly whirring, churning out conversations, fragments of thoughts, ideas or memories, dreams, visions, reminders of things to do.

Do it your way

Advertising executives and copywriters all know that most purchasing decisions are based on emotions. The most successful ads work because they appeal to our desires, our fears, and sense of security (or lack thereof). You buy the thing being advertised, because you believe it will make you more wealthy, save you money, give you better health, advance your career, reduce your fear, entertain you, and so forth. These are important decisions that have thoughts and feelings behind them. Advertisers try to hook into those.