All in Communication

Marketing versus experiential marketing

I used to hate the idea that I was in marketing Even after having worked for over fifteen years in jobs where the focus was heavily on communication, I never considered myself to be “in marketing.” In fact, I didn’t like to be associated with anything that involved marketing… until I started my own business. That’s when I realized that it doesn’t have to feel like marketing.

What makes a good website?

We’ve probably all been there: you put together a website because you’re told you need to. But you have no idea what to include, how to write the copy or what doo-dads it needs so that swarms of people come to your site and want nothing better than to work with you. The answer to the question: “what makes a good website?” depends on what you want the site to do.

What makes a good blog post?

This is the first in a new series of posts that provide tips on content marketing. Over the years, I have read a lot of information on this topic and applied them in my career as a communications professional. This one specifically addresses writing blog posts, whether you’re an entrepreneur, solopreneur, writer or freelancer.

Why tell a story

Storytelling opens the heart. When a story is told with honesty and shares the good and bad parts of a life, the heartbreak and sorrow, the joy and wonder, the lessons learned and things lost, something happens. We become more human and we see others as more human, too. …I often think about when I began to become deeply aware of the power of stories.

Do it your way

Advertising executives and copywriters all know that most purchasing decisions are based on emotions. The most successful ads work because they appeal to our desires, our fears, and sense of security (or lack thereof). You buy the thing being advertised, because you believe it will make you more wealthy, save you money, give you better health, advance your career, reduce your fear, entertain you, and so forth. These are important decisions that have thoughts and feelings behind them. Advertisers try to hook into those.

Good or bad content?

After deciding to put my coaching practice aside and focus more on my writing, I updated the content on my website. I wondered (in light of what that YouTube content expert was talking about) if I should also “fix” my blog. After all, I was no longer trying to reach people who were going through transition. I was now trying to reach people who wanted help with their online content.

Why I write

Since around age 10, I wanted to be a writer. Even so, I thought I had nothing of interest to write about (which, of course, wasn't true). Rather than share my writing, I kept it all in diaries (journals). After returning to the US from a nine-year experience of living in Europe (in a tiny country called The Netherlands), I went to college and then grad school to earn degrees in English and Creative Writing. I still doubted myself as a writer.