All in Communication

Do it your way

Advertising executives and copywriters all know that most purchasing decisions are based on emotions. The most successful ads work because they appeal to our desires, our fears, and sense of security (or lack thereof). You buy the thing being advertised, because you believe it will make you more wealthy, save you money, give you better health, advance your career, reduce your fear, entertain you, and so forth. These are important decisions that have thoughts and feelings behind them. Advertisers try to hook into those.

Good or bad content?

After deciding to put my coaching practice aside and focus more on my writing, I updated the content on my website. I wondered (in light of what that YouTube content expert was talking about) if I should also “fix” my blog. After all, I was no longer trying to reach people who were going through transition. I was now trying to reach people who wanted help with their online content.

Why I write

Since around age 10, I wanted to be a writer. Even so, I thought I had nothing of interest to write about (which, of course, wasn't true). Rather than share my writing, I kept it all in diaries (journals). After returning to the US from a nine-year experience of living in Europe (in a tiny country called The Netherlands), I went to college and then grad school to earn degrees in English and Creative Writing. I still doubted myself as a writer.

Kill your dreams

There's a well-known piece of advice for writers: "Kill your darlings." It might seem harsh, and killing your dreams may sound terrible. But there's a reason for doing it. What it means is that as a writer, you need to get rid of your most precious and self-indulgent passages for the greater good of your literary work.

Do not hoard what you know

What do you do with the lessons you learned? Do you share them with a loved one? Do you incorporate them in your life? Annie Dillard says that the "impulse to keep to yourself what you have learned is not only shameful, it is destructive. Anything you do not give freely and abundantly becomes lost to you." I agree. If you're keeping what you have learned inside without sharing, not only does it become lost to you, it also becomes lost to others.

Behind the curtain

Since the idea of working for myself popped into my mind, oh, almost ten years ago, I imagined doing what I’d seen my heroes doing: maintaining a popular blog to share my insights and advice and also share some of the pitfalls and challenges I experience on my journey to fulfilling my life purpose. Sharing things that others on a similar journey might expect to experience as well. But here was my problem. I had so many doubts about doing this.

All connected

The understanding that we, as human beings, are all connected, is not new. But having this understanding, to me, means everything. I know that because of the connection, I also have a responsibility for how I behave as a human being. 

5 ways to listen better

From TEDTalk {http://www.ted.com} In our louder and louder world, says sound expert Julian Treasure, "We are losing our listening." In this short, fascinating talk, Treasure shares five ways to re-tune your ears for conscious listening -- to other people and the world around you.