When you have nothing to say

It happens quite frequently that I get to that time in the week when I think about writing my next blog post and my mind goes blank. I have nothing at all to say. That’s ok. And maybe I actually do. One’s mind is constantly whirring, churning out conversations, fragments of thoughts, ideas or memories, dreams, visions, reminders of things to do.

Marketing versus experiential marketing

I used to hate the idea that I was in marketing Even after having worked for over fifteen years in jobs where the focus was heavily on communication, I never considered myself to be “in marketing.” In fact, I didn’t like to be associated with anything that involved marketing… until I started my own business. That’s when I realized that it doesn’t have to feel like marketing.

What makes a good website?

We’ve probably all been there: you put together a website because you’re told you need to. But you have no idea what to include, how to write the copy or what doo-dads it needs so that swarms of people come to your site and want nothing better than to work with you. The answer to the question: “what makes a good website?” depends on what you want the site to do.

What makes a good blog post?

This is the first in a new series of posts that provide tips on content marketing. Over the years, I have read a lot of information on this topic and applied them in my career as a communications professional. This one specifically addresses writing blog posts, whether you’re an entrepreneur, solopreneur, writer or freelancer.

Why tell a story

Storytelling opens the heart. When a story is told with honesty and shares the good and bad parts of a life, the heartbreak and sorrow, the joy and wonder, the lessons learned and things lost, something happens. We become more human and we see others as more human, too. …I often think about when I began to become deeply aware of the power of stories.

When life throws you lemons

It takes courage to share something difficult in your life for the purpose of inspiring others. As hard as it is to talk about this stuff or write about it, I can’t NOT create something from this life I’ve lived. What I have learned from all this is that you can’t control what life throws at you. Sometimes it’s lemons over and over. But you can either let the difficult parts of life that drum up painful emotions break you down, or you can use them to build yourself up. I’m learning to make lemonade from the lemons.