Marketing versus experiential marketing

I used to hate the idea that I was in marketing Even after having worked for over fifteen years in jobs where the focus was heavily on communication, I never considered myself to be “in marketing.” In fact, I didn’t like to be associated with anything that involved marketing… until I started my own business. That’s when I realized that it doesn’t have to feel like marketing.

What makes a good website?

We’ve probably all been there: you put together a website because you’re told you need to. But you have no idea what to include, how to write the copy or what doo-dads it needs so that swarms of people come to your site and want nothing better than to work with you. The answer to the question: “what makes a good website?” depends on what you want the site to do.

What makes a good blog post?

This is the first in a new series of posts that provide tips on content marketing. Over the years, I have read a lot of information on this topic and applied them in my career as a communications professional. This one specifically addresses writing blog posts, whether you’re an entrepreneur, solopreneur, writer or freelancer.

Why tell a story

Storytelling opens the heart. When a story is told with honesty and shares the good and bad parts of a life, the heartbreak and sorrow, the joy and wonder, the lessons learned and things lost, something happens. We become more human and we see others as more human, too. …I often think about when I began to become deeply aware of the power of stories.

When life throws you lemons

It takes courage to share something difficult in your life for the purpose of inspiring others. As hard as it is to talk about this stuff or write about it, I can’t NOT create something from this life I’ve lived. What I have learned from all this is that you can’t control what life throws at you. Sometimes it’s lemons over and over. But you can either let the difficult parts of life that drum up painful emotions break you down, or you can use them to build yourself up. I’m learning to make lemonade from the lemons.

Small business support is caring

Donna from Organizing the Details knows that business owners need support "behind the scenes" and that sometimes they simply can't do it all themselves. Who wouldn't want to spend more time actually building their business, rather than being stuck in the weeds, feeling spread too thin, or realizing there's never time to step away and actually go on a vacation to recharge?

The illusion of control

The topic of women and power was brought up in conversation several times this past week. Power, in general, is one of those topics that can be controversial because everyone has an opinion about it. What is power, when it comes to female leadership? What is power, when it comes to women in business? What is power, when we’re trying to have a more human conversation with one another in the political realm while reaching across racial, economic or gender lines? Is power the same as control?

Following your dream

I’ve been thinking a lot about passion and living your dream life. It’s what I feel has been missing for most of my life. For yours, maybe, as well. I have a unique opportunity in my life at the moment to pursue my dream and make it a reality. I’m also drawn to people who are living their dream. Let me tell you about my friend Raya.